Advanced Marketing: Web 2.0 & Your Business

With web marketing firmly embedded in the mainstream, it is becoming harder and harder for small businesses to compete in the “traditional” online marketing arena of search engine listings and pay-per-click advertising. Every word or phrase becomes more competitive and more expensive every day.

This session examines new marketing routes for businesses online; tactics and activities that use the raft of new website technology allowing users to collaborate and share their own content online; often referred to as Web 2.0. Learn how you can cost-effectively generate website content to market your business and drive visitors to your site.

The session covers:

• Viral marketing, from simple jokes to videos and games.
• Linkbaiting: Creating content that people will want to link to; the most cost-effective method of search engine optimisation.
• Social networks: How to market on MySpace, LiveSpaces and other “friend network” sites.
• Podcasting: Using audio and video to keep your visitors hooked.
• Alternative avenues: Online arenas for marketing that aren’t traditional websites, such as Second Life.

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